Complex audiovisual support of sporting events; sports show, which includes protocol elements, regulation, requirements of broadcasters amd spots federations, cultural and historical characteristics of the host country and city, wishes of partners and sponsors.
– Creating a festive and memorable competition atmosphere;
– Popularization and increasing interest and loyalty to sports;
– Spectators immersion in sports: informing and teaching sports discipline;
– Revealing the national and regional flavor of the host city of the competitions (games);
– Compliance with regulations and sports traditions.
– development of a creative concept for the opening and closingof the tournament;
– casting artists;
– staging and directing ceremonies;
– staging special effects;
– production of graphic and video content;
– technical support for ceremonies.
Goal:
– organization of individual live commenting directly during the competition, for all spectators in the arena, including spectators with disabilities;
– creation of an additional advertising channel for partners and sponsors.
Task:
– engage the audience as mach as possible in what is happening in the arena;
– increase interest.
Mechanics:
– each viewer receives a free individual device for listening to live commenting.